USER EXPERIENCE – dontclick.it
Recently a colleague of mine showed me Alex Frank‘s dontclick.it and I was immediately captivated by both the design and the interaction.
Alex Frank‘s dontclick.it site demonstrates a clickless user interface. Dontclick.it is the result of the Alex’s diploma studies in communication design at the University of Essen Duisberg, Germany. Alex is responsible for both design and development of this project.
And yes I clicked… not more than once or twice, but we are now “programed” to do that and it’s very difficult to get away from primal instinct of “clicking wildly”. On the other hand I adapted to the new control surprisingly quickly and have gone back to it many times.
I like the monochromatic design, it is very light and and lets you focus on the contextual content. The design is fresh, with the perfect amount of white space. The information architecture is simple and easy to navigate. I had no problem finding what I was looking for or going back to it. The new way to navigate, once I got used to it, did not distract me from the content of the site, and I was pleasantly surprised that most clicking models cold be accounted for by just waiving the mouse around. The “timed” button, the “enter” buttons, the “swished” buttons, the ability to distinguish mouse motion and give it purpose, all make perfect sense.
In some cases I would really like to see the no-click model extended to data entry, where stroke optimization and task timings are critical. I would also be very curious to see alternative information architectures applied to this site, that take advantage of what “really works” in the no-click model to navigate threw the content even faster. For example the navigational model is based on circular patterns instead of the traditional “upside-down L” layout. I can envision the navigational components “sitting” on a 3-dimensional sphere where navigation can happen with minimal motion in every direction… bringing back the concept of independent “navigators”.
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You’re currently reading “USER EXPERIENCE – dontclick.it,” an entry on tech-hotel
- Published:
- 26.10.08 / 4am
- Category:
- Review, Technology, User Experience, User Intrface, design

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