USER EXPERIENCE – Corey McPherson Nash, not just design

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In the quest to fulfill my creative addiction, very shortly I will have the opportunity to speak to Michael McPherson, one of the partners at Corey McPherson Nash of Watertown, MA, USA. To prepare myself for this call, I tried to become a little more familiar with the agency, their philosophy and experience, and most importantly with their people.

As usual the first stop is the web site www.corey.com, where I started to poke around and very quickly came to the realization that Corey McPherson Nash is not just about design… To start, the website is “different” and once I figured out how to peek under the covers I found a wealth of information that not only indicated that they harbor real talent, but that the talent have some really useful things to say… hmmm, the more I saw the more I liked!

Regardless of how my conversations go with the folks at Corey McPherson Nash, I thought I would share two pieces I found very interesting, particularly as I have had to deal with both in the recent past:

1. CMN Podcast: What’s in a name?
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This month, Dave Fish interviews Andrea Naddaff, VP Business Development and Partner with Corey McPherson Nash about naming. Naming can be a fun process, as well as an arduous one. Listen in for tips on how to name products, brands, services and more. Naddaff also provides some insight into the trickiness of naming online entities.

Listen to the Podcast on IMN Read the transcript

2. Michael McPherson speaks: Delivering the Message: How the Pros are Adapting (PDF), presented to the Printing Industries of New England

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Published:
16.05.08 / 1am
Category:
Advertising, Print, Technology, User Experience, User Generated Contemt, design